Irwin Promise...Our Promise, Your Peace of Mind

  • Irwin's Price Promise*
  • Love It or Leave It Money-Back Guarantee*
  • Vehicle Exchange Promise on used vehicles*
  • Goal of 100% Credit Approval*
  • Relax...no "Sharks" here...we have Product Specialists
  • Service & Parts Low Price Guarantee*
  • We'll buy your car even if you don't buy ours
  • Irwin Rewards... Save $850+!
  • We treat you the way you want to be treated. Period!
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Premier Automotive Group
Located in Laconia, NH

Located in Laconia, NH, Irwin Chevrolet also serves area like Concord, Manchester and Franklin with a truly world class sales and service experience. Don't believe us? Check out thousands of online reviews on sites like Google and Cars.com. We'll even show you the bad ones. How many dealers will do that?! Our website offers several tools that help save you time, money and enable you to plan ahead like our Get Pre-Approved and Value My Trade features. We look forward to seeing you soon!

More About Us

Our neighbors in Laconia and all throughout the Concord, NH region know that Irwin Chevrolet is the name that sets the standard in terms of quality dealerships. We build relationships with our customers in Franklin, Manchester, and all throughout the area by treating everyone with the courtesy and respect they deserve.

Irwin Chevrolet: Great Prices with No Gimmicks

Ever since we opened for business back in 1951, honesty has been the policy that guides us in everything we do as a business. We pride ourselves on providing you with a great price without any catch involved, so what you see is what you pay. Convenient perks like complimentary delivery in the area and our money-back guarantee help our customers enjoy the best possible experience.

Supporting Important Causes

One of the most rewarding things we get to do as a business is support organizations that help our area thrive and prosper. We're proud to give to the Laconia Public Library, the National MS Society, and a variety of other local and nation-wide groups that do important work.

Service and Financing

Taking Care of Your Ride Our professional team is ready to tackle all of your vehicle's service needs so you can enjoy optimal performance throughout all the driving you have ahead of you. Ask about our worry-free maintenance program to learn about the coverage you can take with you on the road ahead.

Financing for Everybody

No matter what your credit score is like, our financing experts will help you get a great deal on your auto loan. 0% financing is available to qualified buyers, giving you the best value for your money possible so that you can spend more on other areas of your budget.

Some of Our Top Vehicles

Silverado

Pickup truck drivers that need proven capability turn to the Silverado to get them through their busy schedules. The strong and bold styling of this truck will turn heads whether you're on the highway or out on a trail in the wilderness.

Silverado HD

Big-time jobs call for a big-time truck, and the Silverado HD is ready to answer that call. This heavy-duty pickup provides a maximum trailering capacity of up to 36,000 pounds, ensuring you have the strength needed to see you through any situation you come up against.

Equinox

Don't let this SUV's small proportions fool you; the Equinox is ready for some big adventures. This vehicle leaves other SUVs in the dust in terms of efficiency, giving you up to 31 miles per gallon on the highway so that you can take your journeys further while other drivers have to stop at the gas station.

Trax

The great value you can purchase the Trax at makes this vehicle one of the best deals on the market. The Chevy Safety Assist system comes standard in this vehicle, letting you get an affordable SUV without compromising on the protection you and your loved ones need.

Traverse

With three rows of comfortable seating and up to 98.2 cubic feet of cargo volume, the Traverse is a larger-than-life SUV. Check out the Traverse Midnight Edition to get a bold, edgy style that breaks the mold other SUVs created.